The Science of Productive Content Marketing Team Meetings

Add product descriptions regularly

Search engines treat product descriptions like everything else. Each of your product descriptions covers all the information search engines need, including the keywords you want to rank for and their meta descriptions.

Of course, you can use the description provided by the Latest Mailing Database manufacturer, but it would be better if you used your own unique description.

Image credit: Luggerz

Optimize the title

Page titles should be detailed enough to inform users and search engines what your page is about. In most cases, e-commerce sites have category pages and product pages.

Not only do category pages help buyers find the products they want, but they also prevent individual product pages from competing with each other in the SERPs.

You can optimize each category page for a broader set of terms, and for product pages for more specific terms. A category could be "Laptops" with a product page indicating a specific model of laptop ("Lenovo").

short url

Make sure to use your URL for customers and search engines. To do this, you need to enter your WordPress dashboard, then go to Settings > Permalinks , and specify the desired URL structure.

Image source: WordPress Codex

With permalinks, your WooCommerce product's URL should look similar to the following:

Improve the checkout process

Everything you do in your WooCommerce store leads to one thing – checkout. This is the deciding factor for sales. One thing wrong or misplaced and you could lose customers.

You have to make sure your customers follow each stage of the buying process correctly and with as few clicks and pages as possible. Let’s take a look at the key aspects to focus on when optimizing your WooCommerce store’s checkout process.